Learn more about the research behind Aqueduct’s personalized communications and Contingency Management system

Offering incentives to patients for reaching health goals has the potential to foster a stronger partnership between doctors and patients and improve health outcomes.
Joanna Wu, MD, MPH
Annals of Family Medicine
Vol. 10, No. 3
May/June 2012
Among states, there is growing interest in offering incentives to those enrolled in public health plans to promote healthy behaviors.
Commonwealth Fund
Advancing Health Equity
Incentives are central to economics and are used across the public and private sectors to influence behavior.
Vlaev et al.
BMC Public Health
(2019) 19:1059
This study outlines the interactions between public health messaging tactics and individual recipient characteristics on patients’ intentions to adhere with health recommendations. The results, which are based on 60 studies involving nearly 22,500 participants, show that there is significant opportunity to tailor health communications more efficiently.
Punam Anand Keller and Donald R. Lehmann
Journal of Public Policy & Marketing
Vol. 27, No. 2
Fall 2008
Michie et al.
The Society of Behavioral Medicine
March 2013