Offering incentives to patients for reaching health goals has the potential to foster a stronger partnership between doctors and patients and improve health outcomes.
Among states, there is growing interest in offering incentives to those enrolled in public health plans to promote healthy behaviors.
Incentives are central to economics and are used across the public and private sectors to influence behavior.
This study outlines the interactions between public health messaging tactics and individual recipient characteristics on patients’ intentions to adhere with health recommendations. The results, which are based on 60 studies involving nearly 22,500 participants, show that there is significant opportunity to tailor health communications more efficiently.